{"id":41,"date":"2015-04-14T14:39:16","date_gmt":"2015-04-14T14:39:16","guid":{"rendered":"http:\/\/localhost\/novaweblrp\/?page_id=41"},"modified":"2022-06-07T08:54:38","modified_gmt":"2022-06-07T08:54:38","slug":"un-espai-una-marca","status":"publish","type":"page","link":"https:\/\/www.landparty.es\/?page_id=41","title":{"rendered":"Un espacio, una marca"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\n<div class=\"entry-content\">\n<div class=\"fusion-page-title-captions\">\n<h2 class=\"entry-title\" style=\"text-align: center;\">UN ESPACIO, UNA MARCA<\/h2>\n<\/div>\n<div class=\"fusion-page-title-secondary\">&nbsp;<\/div>\n<\/div>\n[\/vc_column_text][vc_column_text]\n<div class=\"entry-content\">\n<p style=\"text-align: justify;\">Los v\u00ednculos se remontan a m\u00e1s de 20 a\u00f1os. En 1989 la empresa Promotor \u2013 Les Comes, comenz\u00f3 a organizar las selecciones y entrenamientos de diferentes equipos (incluido el espa\u00f1ol) participantes en el Camel Trophy, prueba parcialmente patrocinada por Land Rover.<\/p>\n<p style=\"text-align: justify;\">En este caso, Promotor \u2013 Les Comes tambi\u00e9n estuvo presente colaborando con la organizaci\u00f3n en la competici\u00f3n final.<\/p>\n<p style=\"text-align: justify;\">Finalmente el concepto Camel Trophy desaparece y no es hasta el a\u00f1o 2003 que se organiz\u00f3 otro gran evento de aventura llamado Land Rover G4 Challenge. Promotor \u2013 Les Comes se responsabiliz\u00f3 de la preparaci\u00f3n de los candidatos espa\u00f1oles para las selecciones internacionales y la gran final.<\/p>\n<p style=\"text-align: justify;\">Durante 20 a\u00f1os la relaci\u00f3n con la marca inglesa se ha ido incrementando hasta la actualidad, organizando para ellos distintos programas de incentivos, presentaciones a prensa o acciones para clientes.<\/p>\n<p style=\"text-align: justify;\">Es en el a\u00f1o 2006 cuando nace la idea de la Land Rover Party, fruto de la confluencia de tres pilares fundamentales para su creaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">En primer lugar, la marca Land Rover entendiendo la Party como un evento ideal para transmitir los valores de la marca en el s\u00ed de unas jornadas familiares, en un entorno id\u00edlico, y transmitiendo una sensaci\u00f3n de pertenencia a un colectivo que vive al m\u00e1ximo el 4\u00d74 y la marca Land Rover.<\/p>\n<p style=\"text-align: justify;\">Les Comes, por su parte, ofrec\u00eda la posibilidad de hacer realidad esta idea inicial ubicando el evento en un espacio ideal para la consecuci\u00f3n del ambicioso proyecto\u2026 Una finca con capacidad, buenos servicios y con un equipo de personas con conocimientos, experiencias en el mundo 4\u00d74 \u2013 Land Rover y en la organizaci\u00f3n de eventos como el que se planteaba. Un evento de calidad, bien organizado y acorde con la filosof\u00eda de la marca.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.landroverparty.com\/mailing\/land_rover_experience_2.jpg\" alt=\"\" width=\"90%\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Por su parte, los concesionarios Land Rover tambi\u00e9n han querido estar presentes y contribuir en este evento, ofreciendo la posibilidad de que los participantes conocieran los nuevos productos, nuevas oportunidades y las nuevas prestaciones de toda la flota de veh\u00edculos Land Rover. As\u00ed pues su involucraci\u00f3n representaba la aportaci\u00f3n comercial al evento.<\/p>\n<p style=\"text-align: justify;\">Sin lugar a dudas estos tres motores de la Party no tendr\u00edan sentido sin los aut\u00e9nticos protagonistas del encuentro, los participantes, que edici\u00f3n tras edici\u00f3n han confiado en un evento que ha nacido para hacer disfrutar durante un fin de semana, a todos los amantes del mundo 4\u00d74 y de la marca Land Rover.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] UN ESPACIO, UNA MARCA &nbsp; [\/vc_column_text][vc_column_text] Los v\u00ednculos se [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un espacio, una marca - Land Party<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.landparty.es\/?page_id=41&lang=en\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un espacio, una marca - Land Party\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] UN ESPACIO, UNA MARCA &nbsp; 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